Beauty Industry

Rabanne Appoints Singer Troye Sivan Global Makeup Brand Ambassador

Sivan will appear in a campaign for the Nudes beauty collection inspired by La Maison’s fashion fabrics.

July 9, 2024

Assistant Editor

Rabanne has tapped singer Troye Sivan as the new global makeup brand ambassador. The new campaign will feature the Nudes: a next-generation beauty collection that is inspired by La Maison’s fashion fabrics.

Sivan has established himself in the music and fashion industries. He has had roles in several Hollywood feature films as well as high-fashion collaborations and runways around the world.

Sivan, commented,

“I’ve always been attracted to Rabanne’s effortless vibe. I love to play and express myself, and I have actively worked over the years to unlearn any restrictions I put on myself when it comes to fashion and beauty. Something about Rabanne just feels very right to me personally, and their approach to fashion and beauty is aligned with mine.”

In the campaign, Sivan’s look is created by Rabanne Beauty Creative Director Diane Kendal.

This collaboration follows La Maison’s launch of its Beauty collection as well as Sivan’s “Rush” video. Sivan wore Rabanne in the “Rush” video as well as at the SS24 Rabane show.